VIDA combines the best of the old–beautiful textiles produced in developing countries–and the best of the new–digital fabric printing technology. Founded by Umaimah Mendhro, the company allows artists to turn their art into fashion articles. The platform has allowed artists from all over the world to collaborate with textile workers in ways that were previously impossible. Some of the company’s proceeds fund literacy and education programs in the factories where the products are made.
When VIDA invited our photographer, Maria Rebelo, to design a collection, she used the beautiful tiles of Portugal as inspiration. The result is a set of scarfs produced in a soft botanic silk fabric called modal with the shapes and colors that grace the facades of old Portuguese buildings. Click here to see the collection.