“Pede dextro,” advised the Romans. In Ancient Rome, you could curry favor with the gods by entering a house or a temple with the right foot.
The importance of putting the best foot forward was not lost on architect Filipa Júlio. In 2013, she created a luxury line of footwear called Josefinas inspired by the shoes worn by classical ballerinas. Each shoe is handcrafted with exquisite materials by talented Portuguese artisans.
The company strives to make the experience of receiving and wearing their shoes unforgettable. Each pair arrives with a handwritten message by the team that produced it. A “chief officer of customer delight” dreams up festive packaging, customizations, and surprise deliveries.
In a world where elegance is often associated with uncomfortable high heels, Josefinas combine grace with comfort. As these flat shoes gained cult status among fashionistas, the company felt external pressure to adopt industrial production processes that would support fast growth. But Josefinas’ managers resisted. They reinforced their commitment to unhurried, meticulous manufacturing methods. They cultivated their brand ethos: shoes designed by women for women. And they used some of the fruits of the brand’s success to support women-rights causes. For all these reasons, we’re certain that Roman goddesses favor Josefinas.
Click here for Josefina’s website and here for their Instagram page.
VIDA combines the best of the old–beautiful textiles produced in developing countries–and the best of the new–digital fabric printing technology. Founded by Umaimah Mendhro, the company allows artists to turn their art into fashion articles. The platform has allowed artists from all over the world to collaborate with textile workers in ways that were previously impossible. Some of the company’s proceeds fund literacy and education programs in the factories where the products are made.
When VIDA invited our photographer, Maria Rebelo, to design a collection, she used the beautiful tiles of Portugal as inspiration. The result is a set of scarfs produced in a soft botanic silk fabric called modal with the shapes and colors that grace the facades of old Portuguese buildings. Click here to see the collection.
The queen of England loves to wear them and with good reason. Gloves protect our hands from the elements, giving them the feeling of being on a perpetual Summer vacation.
The best place to buy gloves is a small store in downtown Lisbon called Luvaria Ulisses. It has, since 1925, offered a large selection of gloves, so we can always find a pair that is perfect for us. Every time we leave the store, wearing new, elegant gloves we find Winter more appealing.
Luvaria Ulisses is located on Rua do Carmo, 87-A, tel. 213420295, email: firstname.lastname@example.org.