“Pede dextro,” advised the Romans. In Ancient Rome, you could curry favor with the gods by entering a house or a temple with the right foot.
The importance of putting the best foot forward was not lost on architect Filipa Júlio. In 2013, she created a luxury line of footwear called Josefinas inspired by the shoes worn by classical ballerinas. Each shoe is handcrafted with exquisite materials by talented Portuguese artisans.
The company strives to make the experience of receiving and wearing their shoes unforgettable. Each pair arrives with a handwritten message by the team that produced it. A “chief officer of customer delight” dreams up festive packaging, customizations, and surprise deliveries.
In a world where elegance is often associated with uncomfortable high heels, Josefinas combine grace with comfort. As these flat shoes gained cult status among fashionistas, the company felt external pressure to adopt industrial production processes that would support fast growth. But Josefinas’ managers resisted. They reinforced their commitment to unhurried, meticulous manufacturing methods. They cultivated their brand ethos: shoes designed by women for women. And they used some of the fruits of the brand’s success to support women-rights causes. For all these reasons, we’re certain that Roman goddesses favor Josefinas.