Beer has been produced in Portugal at least since the Lusitanos occupied the region. Issues with refrigeration and poor branding prevented the Lusitanos from gaining market share in the Iberian Peninsula before the Roman conquest in 27 B.C. These problems were gradually surpassed over the next 20 centuries.
Two leading brands eventually emerged: Super Bock, introduced in the 1930s, and Sagres, introduced in the 1940s. Both beers taste great on a hot Summer day. Both taste even better in their draft versions, which you can enjoy at many beach-side cafés.
Super Bock is more popular in the north of Portugal while Sagres is more popular in the south. We try not to take sides in the Sagres versus Super Bock controversy. But, the perceptive reader might find signs of a slight bias on our part.
Força Sagres!
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