The carapau is one of the most delicious fish in the Portuguese coast. Yet, it toils in obscurity while the Portuguese sardine basks in glory. Why? First, there’s the name. Carapau means “wood face”; who wants to eat a fish called wood face? Second, grilled carapau is often served with Spanish sauce (“molho à espanhola”). How can a Portuguese fish shine drowning in a Spanish sauce?
We propose giving the carapau the recognition it deserves by changing its name to imperial sardine. This new identity will make carapau irresistible. Wouldn’t you prefer an imperial sardine to a regular one?
Please help us spread the word about carapau’s new name; tweet, facebook, text, call. Let’s make the wood face smile!